THE IMPORTANCE OF TRACKING LINK
Reading time: 4 minutes
We know what you’re asking
“Why should I track all my links?”
We’ll answer you like this
“Do you want to know the effectiveness of your marketing campaigns?”
Ok, now we can start 🙂
To promote your business, you certainly use different sources of acquisition and distribution channels like
– Social media (Facebook, Twitter, LinkedIn)
– Newsletter / Email marketing
– SMS marketing
– Mobile Apps
– IM (Whatsapp, Messenger)
– Banner ads
– Press releases
– Mobile Ads
– Media channels (YouTube, Vimeo)
– Blog posting
– Offline channels (QR codes, branded tracking links)
Each of these channels provides you with different reports (some actually do not provide them at all).
Do you want to save budget?
Do you want to understand which channels / sources are making your business better?
Tracking links solves this problem.
Imagine you could have a single place where you can monitor all your tracking links.
Be able to compare the different channels
Know how many users have clicked
Know their operating system, their IP address, from which country they are navigating, conversions and so on…
Whenever a user clicks your tracking link, you can get information about him and track the results.
“Awesome, what’s next?”
Imagine being able to identify the target that is converting more.
Do you know what that means?
That you can optimize your campaigns.
Let’s make an example
You decide to track the traffic that arrives on your landing page from your Youtube channel, from your Instagram profile and from 4 bloggers who periodically publish stories with your link.
You just have to create the “Landing Page” project and 6 tracking links.
One for each source and replace the traditional links you have been using until now.
From now on every click will be tracked.
Wait a week or two (depending on the traffic you’re generating)
Congrats, now you have a complete overview.
Maybe Youtube is working very well, so it’s better to concentrate on publishing more videos.
Or maybe an influencer generates the same traffic as the other 3 channels together.
In that case you can ask him to post stories more frequently and end the deal with the other 3.
This was just an example.
But think about all the different applications.
And always remember to ask yourself 2 questions:
“Which source generated more conversions?”
“On what channel does my budget make the best?”
Do you want to get in touch?
Give us a shout at firstname.lastname@example.org
Write what you want, you’re one of us!
Keep it going,
Your JotURL Team